Jaipur’s architecture, reimagined as luxury watches
The Jaipur Watch Company has launched two new collections, Premium Baagh and Gates of India, which incorporate architectural elements from Jaipur's palaces into their watch designs. Founder Gaurav Mehta emphasizes that the brand aims to tell the story of the city's history and architecture rather than functioning as a traditional jewelry brand.
Why it matters
This highlights the intersection of luxury craftsmanship and cultural heritage, showcasing how regional microbrands are leveraging local history to compete in the global market.
At the Chamber of Princes in Jaipur’ s Rambagh Palace, the morning light slips through carved jaalis and settles across marble floors. Delicate filigree curls around doorways, chhatris punctuate the palace skyline beyond the windows. Outside, peacocks wander the lawns with the soft entitlement of permanent residents.
By the time watchmaker and founder of Jaipur Watch Company, Gaurav Mehta, lifts the lid off his newest watches, it becomes difficult to tell where the palace ends and the timepieces begin.
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