Jailer 2: Following positive response, fans question four-week OTT deal for Rajinikanth starrer
Multiplex chains in India are refusing to screen the Rajinikanth film 'Jailer 2' due to a dispute over a four-week OTT streaming window deal between the production house and Prime Video. Fans and analysts are criticizing the decision, arguing that the short theatrical window limits the film's box office potential.
Why it matters
This reflects a growing conflict in the Indian film industry between traditional theatrical distribution models and the increasing dominance of streaming platforms.
There has been widespread speculation about Sun Pictures entering a deal with Prime Video over the streaming rights of their film Jailer 2, starring Rajinikanth and directed by Nelson. According to reports, the deal between the production house and the streamer is worth 160 crore, and it involves a four-week-long streaming window. In layman terms, this means that the film should arrive on Prime Video four weeks after its theatrical release.Reports say that the existence of this deal is the reason why multiplex chains such as Cinepolis and PVR INOX are yet to release Jailer 2 in Hindi. While Jailer 2 is still available with Hindi dubs in major cities such as Delhi, Mumbai, and Ahmedabad, among other locations in North India, the absence of the film from the said multiplex venues has drawn flak from audiences.
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