Jaguar Type 01: What JLR wanted to get right inside the cabin
JLR designers discuss the interior philosophy of the new Jaguar Type 01, focusing on 'material hygiene' and sustainability. The cabin avoids traditional leather in favor of recycled polyester and innovative brass-inspired finishes.
Why it matters
It reflects the automotive industry's shift toward sustainable luxury and the technical challenges of reducing vehicle weight in electric models.
Few cars started as much debate recently as the Jaguar Type 00 concept. It was unveiled in late 2024 and its angular look and bare-bones interior got everyone talking, raising questions about whether it was too much of a break from tradition. Fast forward to 2026, things have turned around for the Type 01, which is now getting serious love for its standout design. We recently spoke with JLR’s Chief Designer of Materiality, Mary Crisp, and Chief Designer of Interior, Tom Holden, to dissect the cabin design, the materials they picked, and the ideas driving the new layout.Speaking about the Type 01’s interior, Mary Crisp, Chief Designer, Materiality at JLR, said sustainability was considered across every material, from its composition to how it could be recycled.
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