Jaguar TCS Racing sets world record with 29 runners over 100km
Jaguar TCS Racing set a Guinness World Record by coordinating 29 runners to create a 100km GPS drawing of their I-TYPE 7 race car in London. The event celebrates the team's success during the Formula E GEN3 era ahead of the season finale.
Why it matters
This marketing and sporting event highlights the intersection of athletic performance, technology, and brand promotion in professional racing.
Jaguar TCS Racing has set a Guinness World Record by creating a giant GPS drawing of its Jaguar I-TYPE 7 across the streets of London. The drawing covered more than 100km and was completed by 29 runners ahead of this weekend's London E-Prix. The record was set as Jaguar TCS Racing prepares for the Formula E season finale on August 15 and 16. The London races will also mark the end of the GEN3 era in Formula E.Jaguar TCS Racing sets Guinness World Record to mark end of GEN3 eraThe record-breaking run was carried out by members of Jaguar TCS Racing and Tata Consultancy Services (TCS), the team's Official Title and Technology Partner. The 29 runners completed a route of more than 100km, with the GPS route creating the outline of the Jaguar I-TYPE 7.The route started and finished at TCS' London headquarters.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in