Jaguar Land Rover in talks to sell Defender to Nato countries
Jaguar Land Rover is in negotiations to supply its new Defender military vehicles to NATO countries as part of a broader strategy to capitalize on increased European defense spending. The company is also competing for a major UK Ministry of Defence contract to replace aging military vehicle fleets.
Why it matters
This highlights how automotive manufacturers are pivoting toward the defense sector to offset economic challenges and shifting global geopolitical priorities.
Jaguar Land Rover said the new Defenders were ‘exceptionally robust and versatile’. Photograph: Jaguar Land Rover Jaguar Land Rover said the new Defenders were ‘exceptionally robust and versatile’. Photograph: Jaguar Land Rover Jaguar Land Rover Jaguar Land Rover in talks to sell Defender to Nato countries Carmaker builds on relationship with British armed forces by seeking to cash in on Europe’s rearmament drive
Prefer the Guardian on Google Jaguar Land Rover is in talks with Nato countries about selling them the newly revamped Defender military vehicle, as the UK-based carmaker seeks to tap into Europe’s defence spending boom.
It is also among carmakers bidding for a UK defence ministry contract worth £900m to replace an ageing fleet of Land Rovers that have been out of production since 2016, competing with General Motors and the UK’s Ineos.
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