Los Angeles Times·5 min read·medium

Jaco Muller, who turned his son’s idea into 197 rhino births, dies

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Rhett Ayers Butler, Mongabay
Jaco Muller, who turned his son’s idea into 197 rhino births, dies
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Jaco Muller, a Namibian conservationist who founded the Rhino Momma Project, has passed away. He was known for his controversial but innovative approach to rhino conservation, which included dehorning animals to deter poachers and advocating for a regulated horn trade.

Why it matters

Muller's work represents a significant, albeit debated, model for private-sector wildlife conservation and species protection.

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In 2022, poachers in Namibia had taken 14 white rhinos from private farms in six weeks, so farm owners started removing their horns. That can take away the incentive to hunt the animals, because poachers want the horns. One cow had a horn 34 inches long. Jaco Muller, an antelope breeder, said he was nearly in tears when it was removed. “It is such a magnificent animal,” he said at the time. “But for the animal’s sake, it is for the best.” For Muller, the sight of a dehorned rhino was preferable to finding a dead one. The idea for breeding rhinos came from his son, then 15, as a school project. In 2010, Muller converted the family’s breeding operation into what became the Rhino Momma Project in Namibia’s Kunene region.

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