IWC chief wants watch brand to boldly go where it has not gone before
IWC Schaffhausen CEO Christoph Grainger-Herr discusses the brand's recent success at the Grand Prix d’Horlogerie de Geneve, where their Portugieser Eternal Calendar won the top Aiguille d’Or prize. The win validates the company's strategic focus on high-end, innovative watchmaking.
Why it matters
The award highlights the intersection of traditional luxury craftsmanship and complex mechanical innovation in the modern watch industry.
Christoph Grainger-Herr says his role as chief executive at IWC involves “inventing things, innovating and bringing things forward”.
The article is a standard business profile focusing on industry awards and corporate strategy.
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