ITV sells media and entertainment arm to Sky for £1.6bn
ITV has agreed to sell its media and entertainment divisions, including its broadcast channels and ITVX streaming service, to Sky for £1.6bn. The deal aims to bolster Sky's ability to compete with global streaming giants, though ITV's studio arm remains independent.
Why it matters
This represents one of the largest media takeovers in British history, signaling a major consolidation in the UK broadcasting market to counter international streaming competition.
Image source, Getty Images By Faarea Masud Business reporter Published 6 July 2026, 07:53 BST Updated Just now ITV is selling its media and entertainment divisions to Sky for £1.6bn in a deal that the companies say will create a strong rival to global streaming giants.
The article provides a factual report on a corporate acquisition using neutral language and quotes from both involved parties.
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