ITV hits such as I'm a Celebrity to stay free to watch after takeover, says Sky boss
Sky has acquired ITV's media and entertainment divisions in a £1.6bn deal, with assurances that popular shows will remain free-to-air until at least 2034. The move aims to create a stronger competitor against global streaming platforms.
Why it matters
This is a major consolidation in the British media landscape that impacts the accessibility of public service broadcasting and sports content.
Share Save Add as preferred on Google Faarea Masud Business reporter Sky boss: No immediate change to ITV shows in takeover deal Popular ITV shows such as Coronation Street, Emmerdale, I'm a Celebrity and Love Island will remain free to watch until at least 2034 following its sale to Sky.
Balanced reporting on a business acquisition, citing statements from the acquiring company's leadership.
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