ITC Grand Chola launches Cholatails menu inspired by the Chola Empire
The ITC Grand Chola in Chennai has launched a new cocktail menu called 'Cholatails' inspired by the history and culture of the Chola Empire. The menu features ingredients significant to Tamil Nadu's culinary traditions and history.
Why it matters
It reflects the trend of luxury hospitality brands leveraging regional cultural heritage to create unique, localized consumer experiences.
The Cheroot Malt Bar at Chennai’s ITC Grand Chola lives many lives. By day, it is a polished cigar lounge. Come the weekend, and the room sheds its restraint. The lights dim, the music grows louder, and a younger crowd takes over, turning the space into an unlikely dance floor between walls that, on most evenings, play host to men in well-tailored suits.
It is perhaps fitting, then, that this is where ITC Grand Chola chose to unveil the latest edition of its signature cocktail programme, Cholatails, that draws from Tamil Nadu’s culinary traditions , trade history and everyday food memories.
Sunshine | Photo Credit: Special Arrangement
“The idea behind Cholatails was never to create ‘historical cocktails’. It was to create a contemporary beverage experience rooted in the spirit of the Chola dynasty and the culture of Tamil Nadu,” says Shaariq Akhtar, general manager, ITC Grand Chola.
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