It's official: Your next MacBook and iPad just got more expensive as Apple raises prices by as much as $300

Tim Cook had warned of price rises due to the memory shortage. Justin Sullivan/Getty Images Apple raised prices for some Mac and iPad models on Thursday. There were no increases to iPhone prices. Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage. Tim Cook warned that Apple price rises were coming — and now we know just how much more expensive it is to buy a Mac or iPad. Apple increased prices for Mac computers by as much as 20%, while iPads are now up to to 25% more expensive, according to the company's updated Online Store. The cost of its iPhones remained unchanged. The Thursday price jump means the entry-level MacBook Neo now costs $699, up from $599. A beefier 14-inch MacBook Pro now starts at $1,999 — a $300 increase over its previous $1,699 price tag. The iPad Pro went up by $200 to $1,199. Earlier this month, Cook warned that price rises were coming due to a shortage of memory chips , saying "price increases are unavoidable." "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable," the Apple CEO told The Wall Street Journal in a statement at the time. Tech companies have been ramping up purchases of the components for their AI buildouts , which has in turn driven up prices for the chips used in many consumer electronics. This is a developing story. Check back for updates. Read the original article on Business Insider