It's not your imagination: Streaming services are showing you more ads this year
Streaming services are increasing the number of advertisements shown to viewers as they push for higher revenue from ad-supported subscription tiers. Data from Ampere Analysis shows an 18% rise in ad loads across major platforms since the start of the year.
Why it matters
This trend reflects the 'streamflation' era where platforms are prioritizing monetization over user experience to offset rising customer acquisition costs.
Apple TV, which has shows like "Slow Horses" and "Ted Lasso," is one of the only streamers without an ad-supported tier. Apple Streaming services with ads are showing customers more commercials this year. Ad loads rose 18% from January to August, according to data from Ampere Analysis. Hollywood is turning to ad-supported streamers as audiences tire of consistent price hikes. If you feel like you're watching commercials with TV in between — instead of the other way around — you're not alone. Streaming advertising loads have increased this year as consumers flock to cheaper, ad-supported plans in the face of steady streamflation . Ad minutes per hour rose 18% on top streamers in the US from January to August, according to data from entertainment research firm Ampere Analysis shared exclusively with Business Insider.
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