It’s not AI anymore, it’s ‘super intelligence’ (according to the White House)
The White House has initiated an AI safety pledge with major tech CEOs and issued an executive order rebranding AI as 'super intelligence.' TechCrunch discusses these developments alongside the broader economic landscape for consumer AI and upcoming industry events.
Why it matters
Governmental shifts in AI terminology and regulation signal a new phase of federal oversight and strategic focus on emerging technologies.
This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called “morally binding.” Trump also signed an executive order officially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI are putting friendlier faces on their AI products , even as the biggest money in AI still appears to be coming from the enterprise.
On this episode of TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into this week’s AI moves, the ugly economics of consumer AI , plus the shifting IPO market and a handful of startup deals.
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