‘It’s about the underdog’: Ben Roberts-Smith launches brand to support family amid legal battle
Ben Roberts-Smith, a former soldier accused of war crimes, has launched a lifestyle brand called EPIC 1 TWO to fund his legal defense. He claims the brand is intended to support his family and help him navigate the financial pressure of his ongoing legal battles.
Why it matters
The story highlights the intersection of high-profile legal controversies and the commercialization of personal brands for legal funding.
Ben Roberts-Smith has launched a brand named EPIC 1 TWO. Photograph: Bianca De Marchi/AAP Ben Roberts-Smith has launched a brand named EPIC 1 TWO. Photograph: Bianca De Marchi/AAP Ben Roberts-Smith ‘It’s about the underdog’: Ben Roberts-Smith launches brand to support family amid legal battle Accused war criminal announces venture with video on Instagram of him walking along beach and working out
Get our breaking news email , free app or daily news podcast
Prefer the Guardian on Google Accused war criminal Ben Roberts-Smith has launched a brand, saying he needs the income to support his family and fund his legal expenses after being charged with murdering or ordering the murders of five unarmed detainees while deployed in Afghanistan between 2009 and 2012.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in