It Just Got a Lot Cheaper to Try Gemini Spark, Google's AI Agent
Google has significantly reduced the price of its Gemini Spark AI agent by moving it from the high-tier Ultra plan to the more accessible Pro plan. The tool allows users to automate tasks within their Google account, though it raises questions regarding data privacy.
Why it matters
Lowering the barrier to entry for agentic AI suggests a strategic push by Google to increase user adoption of automated personal assistants.
Gemini Spark, the AI agent built into Google Gemini, is now a lot cheaper to try out in the U.S. Previously, Gemini Spark was exclusive to the Google AI Ultra plan, which costs $100-$200 per month. The company is now bringing the agentic AI to its AI Pro plan, which costs $20 per month. (For now, this change is exclusive to the U.S.)When Gemini Spark was announced during Google I/O 2026, its features seemed potentially useful, but the barrier to entry was too high for most people. That appears to be changing now, as Google has cut the price by as much as 90%.
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