‘It confirmed my flaws’: women are paying for face scans that score beauty and suggest excessive procedures

Women are increasingly using 'looksmaxxing' facial analysis services to receive beauty scores and cosmetic procedure recommendations. Experts warn that these services lack scientific backing and can negatively impact mental health and body image.
Why it matters
It addresses the intersection of social media trends, digital beauty standards, and the potential psychological harm of AI-driven aesthetic analysis.
Beauty ‘So destructive’: women are paying for face scans that tell them what cosmetic procedures to get ‘Looksmaxxing’ culture has led to the rise of facial analysis services – but experts warn they aren’t backed by science and can be harmful to users
Danielle, 37, didn’t always have issues with body image: she used to be a model and recalls receiving positive attention from men. However, when two years of unemployment plunged her into a period of financial insecurity, her confidence faded. “It was easy to wonder, if I was prettier, if some of my features were different, would that help?” she said.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in