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The Guardian·5 min read·medium

‘It confirmed my flaws’: women are paying for face scans that score beauty and suggest excessive procedures

G
Guardian staff reporter
‘It confirmed my flaws’: women are paying for face scans that score beauty and suggest excessive procedures
✦AI Summary

Women are increasingly using 'looksmaxxing' facial analysis services to receive beauty scores and cosmetic procedure recommendations. Experts warn that these services lack scientific backing and can negatively impact mental health and body image.

Why it matters

It addresses the intersection of social media trends, digital beauty standards, and the potential psychological harm of AI-driven aesthetic analysis.

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Beauty ‘So destructive’: women are paying for face scans that tell them what cosmetic procedures to get ‘Looksmaxxing’ culture has led to the rise of facial analysis services – but experts warn they aren’t backed by science and can be harmful to users

Danielle, 37, didn’t always have issues with body image: she used to be a model and recalls receiving positive attention from men. However, when two years of unemployment plunged her into a period of financial insecurity, her confidence faded. “It was easy to wonder, if I was prettier, if some of my features were different, would that help?” she said.

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