Israel honours Captain Smit Machchhar’s valour with billboards in Mumbai
The Israeli Consulate in Mumbai has launched a public awareness campaign featuring billboards to honor Captain Smit Machchhar for his role in saving lives during a recent emergency. The campaign highlights the shared values of preserving life between Indian and Jewish traditions while addressing diplomatic sensitivities.
Why it matters
The campaign serves as a diplomatic gesture to strengthen ties between India and Israel while managing public perception regarding regional geopolitical tensions.
The Consulate of Israel launched a public awareness campaign across major roadways in Mumbai to express gratitude to honour Captain Machchhar's valour.
Billboards have been put up at the Warden Road and Napean Sea Road junction, near the Prabodhankar Thackeray flyover on the Western Express Highway in Bandra East, the BKC-Sion connector, the Andheri-Jogeshwari flyover, and Tulsi Pipeline Road near Mahim, bearing the message, "Thank You, Captain Smit, For Saving Israeli Lives! Wishing You a Speedy Recovery."
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