IShowSpeed steals Apple’s iPhone Duo launch with history-making backflip in front of CEO
Streamer IShowSpeed performed a backflip while holding the new Apple iPhone Duo during its launch event in front of CEO John Ternus. The viral stunt drew attention to the new foldable device, which features an A20 Pro chip and a 7.6-inch display.
Why it matters
This event illustrates the intersection of influencer marketing and corporate product launches, where viral social media moments are increasingly used to drive consumer interest.
Apple waited years to unveil its first foldable iPhone. IShowSpeed needed only a few seconds to find something nobody else had done with it. Standing in front of new Apple CEO John Ternus and holding the brand-new iPhone Duo, the 21-year-old streamer suddenly decided that simply testing the device was not enough. He wanted to make history or at least create the first viral moment of Apple’s new era. “But wait, I gotta be the first person to do a backflip holding an iPhone Duo,” Speed said as the idea entered his mind in real time. “Chat, we should make history right now.” Moments later, Speed launched himself backward, completed a full rotation and landed safely without dropping Apple’s most expensive new iPhone. The room erupted as he celebrated becoming, by his own declaration, the first person to perform a backflip while holding an iPhone Duo.
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