Is the convertible heading into the sunset?
Sales of convertible cars in the UK have plummeted by 90% over the last two decades as consumer preference shifts toward SUVs. The article explores how the cultural status of convertibles has been eclipsed by the perceived utility and status of larger vehicles.
Why it matters
It reflects broader shifts in automotive consumer behavior and the impact of changing cultural trends on product longevity.
Share Save Add as preferred on Google Theo Leggett International Business Correspondent Getty Images Sales of convertibles in the UK have dropped by 90% over the last 20 years Sophistication, freedom, rebellion or just the simple joy of taking to the open road with the wind in your hair. The convertible car used to represent all of these. But over the past two decades sales have collapsed, and its future seems deeply uncertain. So what s gone wrong?
The article uses market data and cultural analysis to explain a trend without taking a political or biased stance.
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