Is the All-New Range Rover GT Stepping on Jaguar’s Tail?

Range Rover has teased its upcoming 2027 all-electric GT model, which features a sleek, coupe-like design. The vehicle aims to blend traditional grand-touring luxury with the brand's signature off-road capabilities.
Why it matters
The launch represents a strategic shift for Range Rover as it attempts to enter the luxury grand-tourer market while managing brand identity overlap with sister company Jaguar.
Range Rover has only shared camouflaged prototype pictures for now, as the GT is supposedly still undergoing final testing, ahead of a full launch expected later this year. That means details on this completely new model are scant to say the least: no price, no range, and no power figures have been disclosed. As for a release date, Range Rover confirmed the GT hits the road in 2027.
What is evident from the camo images is the GT's sleek silhouette and coupé proportions, more typically associated with Range Rover's sister brand, Jaguar, than with the marque known for its commitment to SUVs. Both companies sit below the parent company, JLR (formerly spelled out as Jaguar Land Rover).
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