Vogue·4 min read·medium

Is AI Face the New Instagram Face?

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Amy O’Brien
Is AI Face the New Instagram Face?
✦AI Summary

Cosmetic surgeons are reporting a rise in patients using AI-generated images to request specific facial modifications, a trend dubbed 'AI Face.' Experts warn that these digital renderings often create unrealistic expectations that do not align with surgical reality.

Why it matters

The intersection of AI and cosmetic surgery raises ethical concerns regarding body image, mental health, and the limitations of medical procedures.

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After years spent chasing the hyper-filtered features of our favorite influencers, AI is shifting our gaze back from others’ faces to impossibly perfected, artificial versions of our own.

“I think we are witnessing the possible evolution of the ‘Instagram Face’ into what we might call the ‘AI Face’,” explains Anil Joshi, cosmetic surgeon and president of the British Society of Facial Plastic Surgeons, who says his patients are now bringing AI-rendered images of themselves “very regularly” into consultations to show their desired look. These AI-generated mock-ups are now so readily available through the chatbots we’ve embedded into our day-to-day lives that surgeons say they’re replacing celebrity images and heavily filtered selfies as the blueprint for a “perfect” face.

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