iRobot’s newest floor cleaner isn’t a robot
iRobot has launched its first non-robotic floor cleaner, the Roomba Electro Plus, which features manual operation and an electrolyzed water disinfection system. The company also updated its core line of robot vacuums with improved performance and lower price points.
Why it matters
This represents a strategic shift for a company synonymous with automation, moving into the manual cleaning appliance market to meet consumer demand.
iRobot just announced its first ever non-robotic floor cleaner. The $399 Roomba Electro Plus is a 5-in-1 hard-floor cleaner that combines vacuuming, mopping, and disinfecting, but you have to operate it yourself. The company also announced updates to its line of Roomba robot vacuums, launching five new models with higher suction power, smaller footprints, and lower prices. These largely replace the line that arrived in 2025.
The article is a product announcement summary that focuses on features and company strategy without bias.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in