iRobot's New Roombas Can Clean Carpets 3x Deeper Than Older Models
iRobot has announced two new robot vacuums, the Roomba Max 875 and Plus 678, featuring advanced suction and mopping technology. These models are designed to compete with high-end Chinese robotics brands by offering specialized carpet cleaning and self-maintenance features.
Why it matters
The release marks a strategic shift for iRobot under new ownership to regain market share in the competitive high-end autonomous cleaning sector.
Hot on the heels of its July release of five robot vacuums , Roomba is back with another two dirt-sucking discs, the $1,200 Roomba Max 875 and the $900 Roomba Plus 678. Announced at IFA 2026 , both feature high suction—35,000Pa and 30,000Pa, respectively—and a new “SealForce Vacuuming Technology” that the company says makes for three times deeper carpet cleaning than non-SealForce robovacs.
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