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The AI Journal·3 min read·medium

iRobot Redefines Floor Care with the Introduction of a 5-in-1 Disinfecting Hard Floor Cleaner Along with a New Generation of Roomba Robots

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iRobot Redefines Floor Care with the Introduction of a 5-in-1 Disinfecting Hard Floor Cleaner Along with a New Generation of Roomba Robots
AI Summary

iRobot has expanded its product line beyond robotics with the Roomba Electro Plus, a cordless hard floor cleaner that uses electrolyzed water for sanitization. The company also introduced five new Roomba robot models featuring improved navigation and automation capabilities.

Why it matters

This marks a significant strategic shift for iRobot as it moves from a pure robotics company to a broader home-care ecosystem provider.

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Reflecting iRobot's continued commitment to consumer-led innovation, the expanded portfolio introduces a breakthrough new hard floor care solution alongside the next generation of Roomba® robots, delivering smarter, safer, more effective ways to cleanNew Roomba® Electro™ Plus 5-in-1 hard floor cleaner combines vacuuming, mopping, and disinfecting in a cordless cleaning device. Powered by electrolyzed water technology it delivers commercial-grade sanitization utilizing only tap water, killing 99.99% of bacteria, viruses, fungi and germs with no added chemicals or steam required.iRobot also introduces five new Roomba® robot models better able to navigate the realities of modern living with improved cleaning and smarter navigation and automation.BEDFORD, Mass., July 7, 2026 /PRNewswire/ -- iRobot Corp., the maker of Roomba, and a leader in consumer robotics and intelligent floor care, today announced its most significant portfolio expansion in years with the introduction of Roomba® Electro™ Plus, its first non-robot floor cleaning solution, alongside a reimagined generation of Roomba® robots that now bring premium technologies & experiences throughout the portfolio. Together, the new products reflect iRobot's continued commitment to consumer-led innovation, expanding beyond robotic cleaning to deliver a more complete floor care ecosystem designed around the evolving needs of today's households.

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The article is a straightforward report on a corporate product launch based on a press release.

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