Irish-language signs added to ride at Disneyland Paris
Disneyland Paris has added Irish-language signage to its 'It’s a Small World' attraction following a two-year campaign by a fan. The initiative highlights the park's efforts to increase cultural representation and acknowledges Walt Disney's Irish heritage.
Why it matters
Demonstrates how grassroots fan advocacy can influence global corporate branding and cultural representation.
The Irish language has come to Disneyland Paris after "Fáilte" and "Slán go fóil" were added to its famous 'It’s a Small World' attraction for the first time.
Founder of a Disneyland Paris fan community and official content creator for the park Stuart McHugh started the campaign two years ago.
Mr McHugh said the campaign was a representation of the Irish language.
Speaking on RTÉ’s Morning Ireland, Mr McHugh explained why he wanted to have Irish included in the theme park: "I am no massive campaigner... I don’t speak go leoir focail day to day. I went to an Irish primary school, so I lost it long ago. My kids now go to an Irish Gaelscoil.
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