Ireland is in danger of becoming less culturally sovereign. Here's why.
The article argues that the convergence of streaming services, social media, and traditional publishers into 'houses of brands' threatens cultural sovereignty in Ireland. It highlights how global platforms are blurring the lines between distinct media categories to capture global market share.
Why it matters
The consolidation of global media platforms poses challenges for local cultural identity and the traditional economic models of regional media outlets.
LAST WEEK, NETFLIX announced a licensing agreement with a host of media companies.
The piece takes a critical stance on global corporate consolidation and its impact on local culture.
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