Ireland is in danger of becoming less culturally sovereign. Here's why.
The article argues that the convergence of streaming services, social media, and traditional publishers into 'houses of brands' threatens cultural sovereignty in Ireland. It highlights how global platforms are blurring the lines between distinct media categories to capture global market share.
Why it matters
The consolidation of global media platforms poses challenges for local cultural identity and the traditional economic models of regional media outlets.
LAST WEEK, NETFLIX announced a licensing agreement with a host of media companies.
From early August, the streaming giant will carry a selection of video content from the likes of Vogue, Rolling Stone, Cosmopolitan, BuzzFeed and Tastemade.
At first glance it seems like a win-win: more snackable content for Netflix, more eyeballs for the other publishers. But it’s also a sign that the walls separating newspapers, broadcasters, streaming services, gaming, podcast platforms and social media are beginning to collapse.
It’s everything. Everywhere. All at once.
For decades media was categorised according to how it was delivered. Newspapers belonged on, well, paper. Television belonged on boxes in our sitting rooms. Radio came out of devices in our kitchens and cars. Magazines were found on coffee tables.
But things are different with modern media platforms. And therefore, modern media economics.
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