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Mashable India·3 min read·medium

IQOO 16 India Launch Reportedly Cancelled Amid Rising Memory Costs

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Priya Singh
IQOO 16 India Launch Reportedly Cancelled Amid Rising Memory Costs
AI Summary

iQOO has reportedly cancelled the launch of its flagship iQOO 16 smartphone in India due to rising memory component costs. The company is scaling back its product roadmap to focus on more affordable devices as component prices push flagship costs above Rs. 85,000.

Why it matters

This reflects broader supply chain pressures in the tech industry, where rising costs are forcing manufacturers to adjust their market strategies and product availability.

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> Tech The iQOO 16, which has been the subject of several recent leaks, may no longer be headed to India despite earlier reports suggesting a launch after its debut in China. According to a tipster, rising memory component costs have prompted iQOO to reconsider its plans, with the company reportedly scaling back its India smartphone roadmap. As a result, the flagship device could skip the Indian market this year.

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The article reports on industry rumors and market strategy changes without taking a side.

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