iQIYI International Releases First Half of 2026 Global Trending Content: Chinese Dramas and Micro Dramas Power Dual-Engine Global Growth
iQIYI International reported a 130% year-on-year increase in viewership for the first half of 2026, driven by a strategy focusing on long-form Chinese dramas and micro-dramas. The platform is expanding its global reach through extensive localization, including subtitles and dubbing in multiple languages.
Why it matters
The success of iQIYI highlights the growing global appetite for Asian content and the effectiveness of 'long + short' content strategies in international streaming markets.
BEIJING , July 10, 2026 /PRNewswire/ -- On July 9, iQIYI, China's leading online entertainment platform, released its Global Trending Content for the first half of 2026, recording a 130% year-on-year surge in total viewership across its international platform.
This robust growth is driven by the "long + short" strategy, with premium long-form Chinese dramas and micro dramas serving as the dual engines of overseas expansion. Localization has been equally critical: subtitles across 13 languages, high-quality dubbing, and on-the-ground fan engagement events have deepened audience engagement across key markets. A rich mix of Asian productions from Thailand, South Korea, Japan, Malaysia, Indonesia, and beyond has broadened the platform's appeal further, cementing iQIYI International's position as the destination for global audiences seeking diverse Asian popular culture.
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