iQIYI iJOY Conference 2026: Expanding Its Premium Slate with 350+ New Titles and Entering a New Chapter for AI-Powered Entertainment
Chinese entertainment platform iQIYI announced a slate of over 350 new titles and a strategic shift toward AI-powered content production. The company aims to foster a creator ecosystem while leveraging generative AI to address industry fragmentation.
Why it matters
The integration of AI into long-form content production represents a significant shift in the global media landscape, potentially changing how entertainment is created and consumed.
BEIJING , Sept. 25, 2026 /PRNewswire/ -- On September 23, iQIYI, China's leading online entertainment platform, unveiled a slate of over 350 new titles for 2026–2027 at its iJOY Conference in Shanghai. The company highlighted significant advancements in its All in AI strategy, aimed at revolutionizing long-form content production and fostering a dynamic creator ecosystem. Additionally, iQIYI introduced an upgraded marketing framework, showcasing its commitment to driving innovation across content development and commercial growth.
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