IPL media rights: Does the BCCI have a Plan B?

The Indian cricket board's reluctance to seek better price discovery ahead of the upcoming IPL and home bilateral media rights tender is weighing heavily on the industry.With about six months to go before the final IPL edition of the 2023-27 rights cycle begins, there is growing concern among cricket's biggest stakeholders that the absence of a credible bidder other than JioStar will prevent an accurate assessment of the property's value, and, in turn, deny the market the competitive tension that has driven IPL rights upwards for a decade.That sentiment was echoed by none other than Uday Shankar, the media entrepreneur who serves as vice-chairman of JioStar, at the recent ET World Leaders Forum."Ten years ago, you would have multiple and serious media companies (around four) competing for major sports rights. You'd have four or more companies genuinely fighting for properties.