Forbes·4 min read·medium
iPhone Ultra Price: Why Apple’s First Foldable Needs To Be Expensive - Forbes
E
Ewan Spence
✦AI Summary
Apple is reportedly planning a $1,999 'iPhone Ultra' foldable to target affluent consumers and maintain high margins. This strategy aims to protect the core iPhone 18 Pro market while testing the limits of luxury pricing.
Why it matters
It reflects a shift in the smartphone industry toward luxury segmentation as the mass market reaches saturation.
Consumer Tech iPhone Ultra Price: Apple’s Foldable Must Protect The iPhone 18 Pro By Ewan Spence ,
technologybusiness
Political Bias
Center
LeftLean LCenterLean RRight
Confidence: 80%
The article provides a business analysis of corporate strategy without taking a moral or political stance.
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