'iPhone Ultra' Likely to 'Repeat the iPhone X Story'
Analyst Ming-Chi Kuo predicts that Apple will launch a foldable 'iPhone Ultra' in 2026, likely following a staggered release strategy similar to the iPhone X. The device is expected to carry a premium price tag between $2,299 and $2,499.
Why it matters
This report provides insight into Apple's future hardware strategy and the challenges of scaling foldable display technology for the mass market.
Apple will likely "repeat the iPhone X story" by unveiling its foldable iPhone at the same time as the iPhone 18 Pro and iPhone 18 Pro Max, but starting foldable iPhone pre-orders at a later date, according to analyst Ming-Chi Kuo .
The article reports on industry analyst predictions regarding product strategy without taking a stance on the company.
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