iPhone event today: How to watch launch of iPhone 18 Pro, 18 Pro Max & Ultra
Apple is hosting its 'Surprise and Shine' event today, where it is expected to unveil the iPhone 18 Pro series and its first foldable device, the iPhone Ultra. The event marks the first major keynote led by new CEO John Ternus.
Why it matters
The launch of a foldable iPhone represents a major shift in Apple's hardware strategy to compete in the premium foldable smartphone market.
Apple’s “Surprise and Shine” event is taking place today, September 9, with the iPhone 18 Pro, iPhone 18 Pro Max and the company’s first foldable iPhone expected to be the main highlights. The foldable is widely expected to be called the iPhone Ultra. Apple is also expected to announce new Apple Watch and AirPods models, along with possible smart-home products. The event is particularly significant because it is expected to be the first major Apple keynote hosted by new CEO John Ternus. The event will begin at 10.30 pm IST and will be streamed online.Apple iPhone 18 launch event: How to watch liveApple’s “Surprise and Shine” event will be held at Apple Park in Cupertino, California.The keynote will begin at:10 am PT10.30 pm ISTSeptember 9, 2026Viewers in India can watch the Apple event live through the company’s official website, the Apple TV app and Apple’s official YouTube channel.
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