iPhone Duo pre-orders starting this week, Apple preparing special demo at select stores
Apple is preparing for the retail launch of its first foldable smartphone, the iPhone Duo, with limited stock and extensive in-store demonstrations. The company is setting up dedicated zones in flagship stores to showcase the device's unique folding capabilities.
Why it matters
This marks a significant shift in Apple's product strategy as it enters the competitive foldable smartphone market.
Apple introduced its first foldable smartphone, the iPhone Duo, early last month across global markets, including India. While the phone is not available in stores just yet, Apple is now gearing up for a major retail push ahead of its official sale on October 23. Pre-orders begin this Friday, October 16, but buyers will have to be quick, as launch stock is expected to remain limited due to production delays.A big push in retail storesAccording to Bloomberg’s Mark Gurman in his latest Power On newsletter, Apple wants to make sure visitors cannot miss the new folding phone when they walk into an Apple Store.
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