iPhone 18 Pro Pre-Orders May Start at an Unusual Time
Apple is reportedly shifting the pre-order date for the iPhone 18 Pro to Saturday, September 12, 2026, to avoid the 25th anniversary of the September 11 attacks. The event is expected to feature new iPhone models, a foldable device, and updated Apple Watches.
Why it matters
This highlights how major corporations manage public relations and scheduling around sensitive historical dates.
Pre-orders of Apple's iPhone 18 Pro may not open until Saturday, September 12, a day later than the company's usual schedule, according to a new report.
Apple is set to hold its annual iPhone event on Wednesday, September 9, where the iPhone 18 Pro models, its first-ever foldable iPhone, and the Apple Watch Series 12 and Ultra 4 are all expected to be announced.
Under Apple's typical launch plan, pre-orders begin the Friday immediately following the event, with devices shipping the following Friday. This year, that would place pre-orders on Friday, September 11, but Macworld reports that its German sister publication, Macwelt , has heard from a reliable source that Apple will instead push pre-orders back to Saturday, September 12.
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