iPhone 18 Pro: Apple Shifts Key Release Schedule Date As Event Nears
Industry reports suggest Apple will hold its annual iPhone 18 Pro launch event on Wednesday, September 9. The date shift is reportedly intended to avoid scheduling conflicts with the Labor Day holiday.
Why it matters
Apple's product launch schedules are major economic events that influence global consumer electronics markets and investor expectations.
https://www.forbes.com/video/9efd148c-31cf-4285-838b-d41721a48352/
The Apple iPhone 18 Pro will be announced on Wednesday, Sept. 9, according to a new report. Regular readers will know I've been saying that for weeks , and even researched every single iPhone keynote date to back up my claims, but there's now confirmation from an industry heavyweight that this is the plan. Oh, and you can read about when the keynote will be announced here .
Bloomberg's Mark Gurman wrote about it in his latest Power On newsletter on Sunday, Aug. 9. "Apple gears up for its annual September event — and it's a big one," he began. He talked about how Apple's preparations are now in full swing (well, I would hope so), and then moved on to the date of the keynote.
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