iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date - MacRumors
Based on historical patterns and the timing of Labor Day, analysts predict that Apple will likely hold its iPhone 18 Pro and Ultra event on September 9. Pre-orders are expected to follow shortly after, with a potential release date of September 18.
Why it matters
Predicting Apple's product launch cycles is critical for investors, tech enthusiasts, and the consumer electronics supply chain.
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in 2015, and the iPhone event was held on Wednesday, September 9 that year.
Accordingly, the most likely date for the iPhone 18 Pro and iPhone Ultra event this year is Wednesday, September 9 until proven otherwise.
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