iPhone 18 live blog: On the ground at Apple’s biggest event
This live blog covers Apple's September 9th event, highlighting the leadership transition to CEO John Ternus and the anticipated launch of a foldable iPhone. It notes potential challenges such as higher pricing and a staggered release schedule for the new hardware.
Why it matters
The event represents a pivotal moment for Apple's brand identity and financial outlook as it enters a new era of leadership and hardware design.
It’s not just time for any old Apple event, but one that’s expected to usher in a new era for the company. This is the first iPhone keynote to be led by Apple’s newly anointed CEO John Ternus, and all signs and rumors have been pointing to it being the one that also debuts a foldable iPhone. Ternus has already billed this as “a huge launch . . . that’s going to be phenomenal.” What bigger and flashier way to step into the limelight than with a new halo product of an iPhone?
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