iPhone 18 launch event on September 9: How, when and where to watch
Apple is set to host its 'Surprise and Shine' event on September 9, 2026, where it will unveil the iPhone 18 series and its first foldable smartphone, the iPhone Ultra. The event will also feature updates to the Apple Watch, AirPods, and potential new smart-home hardware.
Why it matters
This launch marks a significant shift in Apple's hardware strategy with the introduction of its first foldable device and the first major product keynote under new CEO John Ternus.
Apple will host its iPhone 18 launch event, titled “Surprise and Shine”, on September 9, 2026 and this year’s keynote carries extra weight as it is the first major public moment for the company’s new CEO John Ternus. Also, this year’s event is also said to witness the launch of the first foldable iPhone. The company will be launching the all new iPhone 18 series which is said to comprise iPhone 18 Pro and Pro Max. Along with this, Apple is also expected to debut its first-ever foldable smartphone likely to be called iPhone Ultra Alongside the iPhones, Apple is likely to announce the Apple Watch Series 12 and Ultra 4, a ceramic edition, and new health features.
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