hautetime.com·4 min read·medium
Introducing the Blancpain Villeret Ultraplate in 38mm
A
Andre Frois
✦AI Summary
Blancpain has introduced a 38mm version of its Villeret Ultraplate dress watch, signaling a renewed focus on its elegant heritage. This move marks a strategic shift for the brand, which has primarily emphasized its dive watch identity in recent decades.
We have arrived at a captivating inflection point, where the world’s oldest watch brand has chosen to enter a newly contested battleground.
businessculture
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