Introducing TAG Heuer Carrera x Team Ikuzawa
TAG Heuer has collaborated with Team Ikuzawa and Bamford Watch Department to release a 150-piece limited edition Carrera Chronograph. The watch design is inspired by 1970s and 80s Japanese motorsport and the team's historic Roadmaster stopwatch.
Why it matters
This collaboration demonstrates the luxury watch industry's strategy of leveraging cultural heritage and niche design partnerships to appeal to collectors.
TAG Heuer keeps finding new ways to tell its favorite story, the one about racing . This time it’s told with a Japanese accent. Unveiled in Tokyo on July 30, the TAG Heuer Carrera Chronograph x Team Ikuzawa reunites the Swiss watchmaker with Team Ikuzawa and George Bamford’s Bamford Watch Department, three years after their first collaboration, for a 150-piece limited edition steeped in the golden age of Japanese motorsport.
Team Ikuzawa is one of Japan’s most storied racing names, built by the legendary driver Tetsu Ikuzawa and carried forward today by his daughter, Mai. Team Principal, Creative Director, and a Central Saint Martins graduate, Mai has spent two decades recasting the team as a cultural platform that reaches into fashion, art, and design. For the watch, she again partnered with Bamford, the customization specialist known for reinterpreting icons with a collector’s eye.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in