Introducing Blancpain Celebrates The 70th Anniversary Of The Ladybird Collection With The Mini "Lady B" Revival

A mini watch with a massive impact on the brand's history.

In 1932, a 36-year-old woman took a massive gamble early in her career at Blancpain. Betty Fiechter, who had worked for the brand since she was 16, faced a dilemma after the sudden death of the brand's owner, Frederic-Emile Blancpain. Together with commercial director Andre Leal, she helped secure loans to buy the company, even navigating the need to rename the manufacture because the Swiss government prevented anyone but someone with that name from using Blancpain. Fiechter would eventually mentor her nephew, Jean-Jacques Fiechter, and together they would inaugurate two of the brand's most successful icons: the Fifty Fathoms and the Ladybird.