[Interview] [Galaxy Unpacked July 2026] Inside the Design Behind the Latest Galaxy Z Series and Galaxy Watch
![[Interview] [Galaxy Unpacked July 2026] Inside the Design Behind the Latest Galaxy Z Series and Galaxy Watch](/api/imagekit?u=https%3A%2F%2Fimg.global.news.samsung.com%2Fin%2Fwp-content%2Fuploads%2F2026%2F08%2F04104507%2FSamsung-Mobile-Galaxy-Unpacked-July-2026-Inside-the-Design-Galaxy-Z-Series-Galaxy-Watch_Thumb728.jpg&w=3840&q=75)
Samsung has introduced its latest Galaxy Z series and Watch lineup, emphasizing a design philosophy called 'Emotive Geometry.' The company aims to balance high-performance technology with user comfort and emotional connection.
Why it matters
As foldable technology matures, Samsung's focus on design and user experience is critical for maintaining market leadership in the competitive smartphone sector.
On July 22 at Galaxy Unpacked July 2026, Samsung Electronics introduced Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9. From foldables to smartwatches, Samsung’s latest Galaxy devices take different forms but share the same design philosophy — comfort. Samsung Newsroom spoke with Hubert Lee, Executive Vice President and Head of the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to hear how this approach shaped the new lineup. ▲ Hubert Lee Q. What were the key design considerations for this year’s Galaxy foldable lineup? Today’s Galaxy devices are faster and more powerful than ever. We considered how we could go one step further to deliver a more natural and comfortable experience.
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