Internal docs show how David Ellison wants Paramount+ to transform as his WBD mega-deal draws near

Paramount Skydance CEO David Ellison has made streaming and technology a top priority. Illustration by Cheng Xin/Getty Images; Shannon Finney/WireImage Paramount+ is getting a slew of new features to grow engagement and improve monetization. An internal streaming initiatives list shows which features Paramount is focused on, and why. CEO David Ellison's company has been working on these projects while waiting to close its WBD deal. Paramount+ is bulking up before its marriage with HBO Max. Paramount Skydance is preparing to launch new streaming features designed to drive engagement and increase revenue from viewers as it finalizes its $110 billion acquisition of Warner Bros. Discovery . The deal will give Paramount control of HBO Max and Discovery+. CEO David Ellison's company told streaming employees at a town hall this summer that Paramount+ is planning to add a free tier , micro dramas , and new interactive ad formats.