Business Insider·5 min read

Instinct creator says it'd be a 'very dangerous world' if the AI agent tried to influence users to make purchases

Instinct creator says it'd be a 'very dangerous world' if the AI agent tried to influence users to make purchases
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The creator of Instinct, the viral AI assistant that users can interact with on their phones, said he's against advertising that pressures users to purchase products against their wishes. Mike Kemp/In Pictures via Getty Images Instinct creator Noah Shinn said that trust is key to keeping users engaged with the viral AI assistant. Instinct has data showing that users who share a credit card number are much more likely to stay. Have you used Instinct or a similar AI assistant? Instinct's creator, Noah Shinn, says he cares deeply about how his users feel. Shinn said that Instinct, the viral AI assistant startup, already has data showing that if a user connects one piece of sensitive information (like a credit card number or account password), then they're more likely to stick around.

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