TechCrunch·3 min read·medium

Instinct brings its AI agent to group chats, even for friends without an account

S
Sarah Perez
Instinct brings its AI agent to group chats, even for friends without an account
✦AI Summary

The AI startup Instinct has launched a group chat feature for its AI agent, allowing users to collaborate with the bot even if their friends do not have an account. The company is competing with Meta and OpenAI to integrate personal AI agents into social and professional workflows.

Why it matters

The expansion of AI agents into group settings marks a shift toward collaborative, multi-user AI interaction in daily social planning.

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Instinct, the AI agent now valued at $10 billion as of its latest funding round, is expanding into group chats. The startup announced on Monday that users will be able to add the agent to chats with friends, which could be helpful in certain scenarios like travel planning, snagging event tickets, running fantasy leagues, organizing carpools, or managing who’s bringing what to Thanksgiving.

Notably, the group chats with the AI agent will work even if a user’s friends haven’t joined Instinct, the company said.

With the launch, Instinct moves ahead in its battle with top competitors in the space, like Meta’s Muse. The latter doesn’t yet offer the group chat functionality, though Meta’s older app, Meta AI, can be added to group chats on WhatsApp, Messenger, Instagram, and Facebook.

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