Instagram wants to make algorithm customisation a core part of the app, not a buried setting
Instagram is testing new interface features that allow users to customize their algorithm preferences directly from the feed. Despite these efforts, many users continue to express a strong preference for a chronological feed of accounts they follow.
Why it matters
This highlights the ongoing tension between platform-driven AI content curation and user desire for chronological control over social media experiences.
TL;DRInstagram head Mosseri previewed new ways to access Your Algorithm via gestures and per-Reel buttons. Users still want a chronological feed of people they follow.
The article balances the company's stated goals with the documented user frustration, maintaining a neutral reporting stance.
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