Instagram's newest AI tool didn't survive the week
Meta has withdrawn its new 'Muse Image' AI tool from Instagram just days after launch following significant backlash from users and entertainment unions. Critics cited concerns over privacy, consent, and the potential for deepfake generation.
Why it matters
The rapid removal of the tool underscores the growing public and institutional resistance to AI models trained on user-generated content without explicit consent.
Instagram launched a new AI tool on Tuesday. It was gone by Friday. Anna Barclay/Getty Images Meta launched a new AI image generation model, Muse Image, on Tuesday. The tool allowed users to generate AI images based on public Instagram posts. Following backlash from users and entertainment groups, the feature is no longer available. It started as a routine product drop. Then it spiraled into a PR nightmare. Now it's gone. On Friday, Meta said a new feature that allowed users to generate AI images from public Instagram posts is no longer available. Users learned of the feature on Tuesday when Meta unveiled Muse Image , the first image-generation model from Meta Superintelligence Labs. Muse Image is available through Meta AI. "Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in