Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’

Instagram head Adam Mosseri stated that the platform will not offer a filter to remove AI content, preferring to label it instead. He acknowledged the difficulty of detection while facing criticism over new features that allow users to insert others into AI-generated images.
Why it matters
It reflects the ongoing debate over platform responsibility, user control, and the potential for AI-driven harassment.
Though Instagram head Adam Mosseri doesn’t want to filter out AI content on the platform, he argues that you “shouldn’t have it in your feed” if you don’t like it. “I don’t think we should filter out AI content,” Mosseri said during an interview on Lenny Rachitsky’s podcast. “I think we should let you know if content is AI content or not.”
The article emphasizes the risks of exploitation and harassment associated with Meta's new AI features.
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