Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’
Instagram head Adam Mosseri stated that the platform will not offer a filter to remove AI content, preferring to label it instead. He acknowledged the difficulty of detection while facing criticism over new features that allow users to insert others into AI-generated images.
Why it matters
It reflects the ongoing debate over platform responsibility, user control, and the potential for AI-driven harassment.
Though Instagram head Adam Mosseri doesn’t want to filter out AI content on the platform, he argues that you “shouldn’t have it in your feed” if you don’t like it. “I don’t think we should filter out AI content,” Mosseri said during an interview on Lenny Rachitsky’s podcast. “I think we should let you know if content is AI content or not.”
At the same time, Mosseri seems to be drawing a distinction between content-based sorting and banning AI from the platform entirely. In fact, he believes people who love AI content “should be able to have a feed that’s just AI town.” Instagram, like many other platforms, including TikTok, YouTube, and Facebook, will readily label AI-generated content, but won’t give you an option to filter it out of your feed.
[Media: https://youtu.be/yQ_EWmtfWvQ?si=3IIfJPk7ohDyei1-&t=2458]
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