Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app
Instagram is expanding its TV app features to include longer-form content, episodic series, and live streaming to compete with traditional streaming services. The platform is also rolling out the app to Samsung TVs and adding support for horizontal video formats.
Why it matters
This move signals Meta's strategic shift to capture living room viewership and compete directly with established streaming giants like Netflix and Amazon Prime.
Instagram is exploring new formats in an apparent effort to bring its platform to more TV users. The social network, which launched a TV app last year , says it s going to experiment with longer-form content, episodic series, and Live TV.
The article provides a straightforward report on product updates and corporate strategy without taking a stance on the platform's success.
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